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Public Leader Exchange – Creating Value Through Main Streets

Thu Feb 26 9:00 AM — 10:30 AM (GMT-05:00) Eastern Time

This session brings together Main Street executives and community development experts to discuss how neighborhood commercial districts are navigating today’s shifting markets and evolving development trends. Panelists will share practical insights about placemaking, redevelopment challenges, small business vitality, and emerging opportunities shaping the future of Main Streets.

The conversation will explore how strategic public investment, strong community partnerships, and market-responsive approaches can unlock long-term value, strengthen local economies, and support sustainable growth. Participants will gain actionable strategies for enhancing district competitiveness and fostering thriving commercial corridors.
 

Sponsored by:

Speakers

Speaker

Executive Director SoDo Main Street District

Speaker

Deputy Director, PEDS Department Orange County Government, Florida

Jason Reynolds is a purpose-driven public administrator with more than 18 years of experience advancing economic development and fostering healthy, prosperous, and sustainable communities. He serves as a Deputy Director in Orange County Government’s Planning, Environmental, and Development Services Department, providing strategic and operational leadership for the Housing and Community Development, Neighborhood Services, and Building Safety Divisions. Jason holds a master’s degree in urban and…
Speaker

Principal Atrium Management Company

As Principal of Atrium Commercial, Jill brings extensive expertise and strategic market insight across multiple sectors of commercial real estate, including residential, retail, office, medical land sales, entitlements, new development, urban redevelopment, and government projects. Her focus spans Orange, Osceola, Polk, Brevard, Volusia, and Seminole Counties, where she provides tailored real estate solutions to a diverse regional and national client network. With a deep understanding…
Speaker

Community Redevelopment Agency Manager City of Kissimmee

Hi! I'm a Community Redevelopment Agency Manager for the City of Kissimmee, overseeing projects for both the Downtown Kissimmee Community Redevelopment Agency and Vine Street Community Redevelopment Agency, as well as in the City’s regionally designated Brownfields Area named the Kissimmee Environmental Redevelopment Area. I'm a Rochester, NY native and relocated to Florida over 7 years ago by way of Colorado after completing a two-year…

Two days of building, thought leadership, and connections

JW Marriott Orlando Bonnet Creek Resort & Spa
Orlando, FL, United States

February 26-27, 2026

Join us in Orlando for the next ULI Florida Summit