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Florida Product Councils

Affordable & Workforce Housing Council

The Affordable & Workforce Housing Council (AWHC) within the Florida Product Council program shares best practices and innovation solutions from a diverse group passionate about the creation, expansion and retention of high-quality housing affordable to families, seniors and individuals. The AWHC explores low income, workforce and mixed income housing products and for profit and non-profit development structures. Our group explores best practices to provide high value for a broad constituency, effective design solutions, tax credits and other public sources of capital and subsidies.

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Focus Areas

– Development and preservation of high-quality affordable housing
– Sharing best practices to provide high value for a broad constituency
– Exploring and embracing effective design solutions
– Reducing barriers to production
– Influencing public housing policy and community barriers to affordable/workforce housing development

Featured members

CHAIR: Scott Macdonald

EVP & CFO, Blue Sky Communities

Jeff Burns

Co-Founder & CEO, Affiliated Development

Oliver Gross

President & CEO at New Urban Development LLC

Chris Shear

COO, McDowell Housing Partners

Marcia Davis

Executive Director, Housing Authority City of Fort Myers

Alfonso Costa Jr.

Chief Operating Officer, Falcone Group

The Affordable & Workforce Housing Council is one of seven councils offered through the statewide Florida Product Council (FPC) Program.

Two days of building, thought leadership, and connections

JW Marriott Orlando Bonnet Creek Resort & Spa
Orlando, FL, United States

February 26-27, 2026

Join us in Orlando for the next ULI Florida Summit