About Florida Product Councils
Learn more about the FPCs
Florida Product Councils (FPCs) are small groups of ULI members that commit to meet at least two times per year with fellow real estate professionals to share best practices, grow their network and discuss development practices that influence and change our communities.
FPCs meet for a day of programming at the Annual ULI Florida Summit (May/June) and a mid-year meeting (January/February) each year. FPC meetings may consist of guest speakers, sharing best practices, case studies, round table discussions, and site tours.
Florida has 6 available Product Councils:
Affordable & Workforce Housing Council (AWHC)
Community & Housing Development Council (CHDC)
Hospitality & Recreational Development Council (HRDC)
Multi-Family Development Council (MFDC)
Retail Development Council (RDC)
Urban Development/Mixed Use Development Council (UDMUC)
Apply Now
Please download and complete the application and email to:
ULI Florida Product Council Coordinator Jackie Davis
Email: Jackie.Davis@ULI.org
Cost: $350 per year
Applications are reviewed regularly and you will be notified within 4-6 weeks.
Affordable & Workforce Housing (AWHC):
- Development and preservation of high-quality affordable housing
- Affordable housing as a goal of revitalizing communities
- Low Income, Workforce and Income Housing Products
- Sharing best practices to provide high value for a broad constituency
- Private equity, debt and subsidy sources
- For profit and non-profit development structures
- Explore and embrace effective design solitions
- Reduce barriers to production
- Influence public housing policy and community barriers to affordable/workforce housing development
Community & Housing Development (CHDC):
- New communities
- Urban/Suburban Residential (Single-Family, Multi-Use, and Land Development)
- Single Family Rental Product
- Rehab/Reuse
- Asset Management Process Demographics and Other demand factors
Hospitality & Recreational Development (HRDC):
- Resort Facilities/Communities
- Recreation/Second Home Retirement Communities
- Hotel Development
- Leisure Facilities
- Mobile Homes/RV Parks/Campgrounds
- Financing
- Rehab/Reuse
- Asset Management Process
Multi-Family Development Council (MFDC):
- Urban/Suburban Residential (Multi-Family, Multi Use and Land Development)
- Financing Strategy
- Environmental
- Asset Management
- Demographics and Other Demand Factors
- Rehab/Reuse Process
Retail Development Council (RDC):
- Regional malls
- Shopping centers (grocery anchored/big box/outlet/lifestyle)
- Urban/street, mixed-use and entertainment/tourism with retail
- Development/rehab/re-use/acquisition
- Capital markets/asset and portfolio management
- Retailer demand
- Demographic/consumer trends
- E-commerce and multi-channel retail trends
Urban Development/Mixed Use (UDMUC):
- Urban Mixed-Use
- In-Town New Towns
- Urban Area Development and Redevelopment
- High-Rise Office
- Residential within a mixed use environment
- Rehab/Reuse
- Asset Management Process
Sponsored By:

Council Membership:
Affordable & Workforce Housing Council (“AWHC”)
Chair:
Kenneth Naylor, Atlantic Pacific Communities
Community & Housing Development Council (“CHDC”)
Chair:
Gregg Logan, RCLCO
CHDC Membership Roster
Hospitality & Recreational Development Council (“HRDC”)
Co-Chairs:
Howard Long, Tavistock
Marco Roca, Reveille Hospitality
HRDC Membership Roster
Multi-Family Development Council (“MFDC”)
Chair:
Sean Lance, Vertica Partners
MFDC Membership Roster
Retail Development Council (“RDC”)
Chair:
John Crossman
Crossman & Company
Urban Development / Mixed Use Council (“UDMUC”)
Chair:
Michael Phillips, LOCI Capital
UDMUC Membership Roster
Questions?
Please contact Jackie Davis at 330.501.6250 or Jackie.Davis@uli.org