Based on the national Product Council Program, Florida Product Councils give members the opportunity to share best practices, network and discuss development practices that influence and change our communities to meet with fellow real estate professionals from around the state.

Florida Product Councils (FPCs) are small groups of ULI members that commit to meet at least two times per year with fellow real estate professionals to share best practices, grow their network and discuss development practices that influence and change our communities.

FPCs meet for two days of programming twice per year each year. FPC meetings may consist of guest speakers, sharing best practices, case studies, round table discussions, and site tours.

Florida has 7 Product Councils:

How to Apply

Please download and complete the application and email to:
ULI Florida Product Council Coordinator Jackie Davis
Email: [email protected]

Cost: $350 per year
Applications are reviewed regularly and you will be notified within 4-6 weeks.

Affordable & Workforce Housing (AWHC):

Chair: Alfonso Costa Jr., Falcone Group

Community & Housing Development (CHDC):

Chair: Brian Goguen, Barron Collier Companies

Hospitality & Recreational Development (HRDC):

Chair: Marco Roca, Reveille Hospitality

Industrial Development Council (IDC):

Co-Chairs: Marty Busekrus, Ciminelli Real Estate Services & Mark Levy, BBX Capital

Multi-Family Development Council (MFDC):

Chair: Lauren Permuy, Power Design, Inc.

Retail Development Council (RDC): 

Co-Chairs: Jessica Abramson, Stiles & Alex Evans, Tricor

Urban Development / Mixed-Use (UDMUC):

Chair: Heather Hetherington, Kimley-Horn


Please contact Jackie Davis at 330.501.6250 or [email protected]